Yerba mate industry in Paraguay seeks new markets
IMIGUAY · Updated on 10/11/2026 · 5 min read
The yerba mate industry in Paraguay is betting on innovation to conquer new international markets and strengthen the local economy and agriculture.
Betting on innovation for export
On the occasion of Yerba Mate Day, the Paraguayan productive sector highlighted the continuous effort in innovation and development of new products. The main objective is to expand the presence of the Paraguayan product in unprecedented international markets, diversifying the options offered to global consumers.
Economic and social impact
- The activity directly involves more than 55,000 families throughout the country.
- It generates a significant impact on the national economy and the agricultural sector.
- The current focus lies on improvements in production processes and quality.
The information was originally published by the newspaper La Nación.
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